The custom packaging of products plays a very vital role in increasing the safety factor and the factor of initiation of sales. This casing, boxing, and wrapping style enhance the name of the brand through the customization and the addition of logos and taglines, which highlight the name of the brand.
Introduction
The custom packaging industry has gone through the phases of evolution as the day pass by. In the old times, the reasons for packaging were different. The main reason for the casing was to ship the products from one place to another. At that phase of time, the primary source of the housing was through woods or metals like steel. Another reason for the house of goods was for the safety of them. Products like grains, spices, fruits, and vegetables were used to be stores in these cases to ensure their safety and to sell them in the market. The time passed gradually, and the world was introduced to the packaging boxes.
These boxes for the packaging of items were once again used for two primary reasons. One was to ensure safety, and the other was for safe transportation. With time, there came another reason for the use of these cases, which was to put items in these massive cases of cardboard while shifting from one place to another.
The concept of marketing and advertising through these boxes is not from so long ago. The main reason to use these boxes for advertising is to enhance the name of the brand using custom printed boxes with logo, taglines, product information, legal information of the business, etc.
There are several innovations that lead to the type of boxes at this point in time, and like these innovations, there are several more to come along the way. This section is to discuss the future of custom packaging with the help of technology. From the smart packaging to the automated machines, this section of the study covers everything.
The smart packaging
This specific packaging type is also known as active or intelligent packaging, and it will see an enormous growth within the next ten years. It offers many advantages and benefits for the custom boxes as it includes the enhancement of unboxing, attractive visuals, the preservation of products along with the protection, security, and connectivity of it.
A new world of communication and packaging is opening up for brands and organizations.
All of these opportunities in the future will open up through the implementation of printed electronics for the packing boxes.
The printed electronics
These electronics are seen in various forms and options, and some of them are as follows:
The near field communication, also known as the NFC.
The radio frequency identification of the RFID.
Smart LEDs or OLEDs on the packaging supplies.
The compact power sources with screens and sensors along with the offer of data storage.
All of these advanced modes of marketing and advertising for the customized boxes will bring a new level of interactions, digital sales, and online connections for the products.
A sustainable packaging
Global warming is the leading cause of the use of sustainable packaging, or the leading cause of global warming is the use of un-sustainable casing elements for the packaging of shipping boxes.
Within the next ten years, environmental friendly casing enterprises will be the strongest. Several companies are mantling up for the protection of the environment, as sustainability has become an extreme focus of these industries dealing in the moving boxes.
The practices that are currently being done include the waste reduction, the efficient use of the space of the box, the lowered carbon prints, and the up-cycling of the packages.
The use of compostable packing of materials and the water-soluble pods are the ones that foresee a lot of boost in the future.
Compstable packaging
This type of custom box includes the materials that are compostable such as the plastic comprising of the elements like PBAT, PLA, and the PHA. These materials provide high biodegradability along with the offer of protection of food, beverages, and the products of pharmaceuticals.
Water-soluble pods
These pods dissolve in water to give out nothing at all. No wastage whatsoever. Moreover, these pods will offer convenience along with the eco-friendliness, mostly for cosmetic products.
A protective packaging
Studies have shown that within the next eight to ten years, the amount of protective packaging will double. This type of casing is one of the safest and most efficient while thinking about the delivery of the products. The materials that are used to achieve this casing style aids in the blocking, wrapping, insulating, cushioning, and the filling of void for the custom printing and packaging of the boxes.